Nelly is the latest celebrity to get into the hospitality business. He's already conquered the fashion world with his infamous Apple Bottom jeans, as well as Vokal clothing line for men, so this is his latest venture.
He teamed up with a development company in his hometown of St. Louis to purchase a city block and build a sports bar. It's called the Skybox. He tells popmatters.com, "I always thought St. Louis never really had a sports bar that was a little hip, where I would want to go, something more youthful. I wanted to implement that feel with a more contemporary vibe. I'm gearing it toward the young sports fan, as opposed to the more traditional older guy sitting on the couch.
And it's not a thing where it's just my name out front. This is my spot. It's not like they took my name and are just giving me a percentage of it. Every brick laid in this place is Nelly's brick."
But this new venture doesn't mean Nelly's done with fashion. He bought a clothing line from the 80s that he plans on revamping. He says, "It's just a thing where I like to open up businesses that fit the mold of what it is that I'm doing. I also acquired the license for Troop, so I'm re-launching that clothing line that was real popular back in the '80s. We're just trying to make things happen on a different level."
He teamed up with a development company in his hometown of St. Louis to purchase a city block and build a sports bar. It's called the Skybox. He tells popmatters.com, "I always thought St. Louis never really had a sports bar that was a little hip, where I would want to go, something more youthful. I wanted to implement that feel with a more contemporary vibe. I'm gearing it toward the young sports fan, as opposed to the more traditional older guy sitting on the couch.
And it's not a thing where it's just my name out front. This is my spot. It's not like they took my name and are just giving me a percentage of it. Every brick laid in this place is Nelly's brick."
But this new venture doesn't mean Nelly's done with fashion. He bought a clothing line from the 80s that he plans on revamping. He says, "It's just a thing where I like to open up businesses that fit the mold of what it is that I'm doing. I also acquired the license for Troop, so I'm re-launching that clothing line that was real popular back in the '80s. We're just trying to make things happen on a different level."
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